Available for work
Ifrah Ahmad - Designing Products with Purpose
Ifrah Ahmad - Designing Products with Purpose
Ifrah Ahmad - Designing Products with Purpose
I design thoughtful digital products that blend function and form, creating seamless and meaningful experiences.
I design thoughtful digital products that blend function and form, creating seamless and meaningful experiences.
"She’s been an incredible addition since day one. In a short time, she has shown impressive growth both in her skillset and mindset. Her research abilities stand out consistently, bringing depth and clarity to every project."
My Projects
Explore some of my work
Explore some of my work
Explore some of my work
Discover how I’ve crafted user-focused designs with thoughtful strategy, research, and attention to detail.
Discover how I’ve crafted user-focused designs with thoughtful strategy, research, and attention to detail.
Odyssey3D Shopify App
Odyssey3D is a Shopify-based platform that enables users to create and customize 3D stores. Users can add 3D models, characters, text, products, frames, and edit store themes and colors. The platform also offers AI-generated models and textures, VR mode, and a variety of other features for a fully immersive shopping experience.
Duration
2 Months
Project Scope
UX/UI Design
Odyssey3D Shopify App
Odyssey3D is a Shopify-based platform that enables users to create and customize 3D stores. Users can add 3D models, characters, text, products, frames, and edit store themes and colors. The platform also offers AI-generated models and textures, VR mode, and a variety of other features for a fully immersive shopping experience.
Duration
2 Months
Project Scope
UX/UI Design
Odyssey3D Shopify App
Odyssey3D is a Shopify-based platform that enables users to create and customize 3D stores. Users can add 3D models, characters, text, products, frames, and edit store themes and colors. The platform also offers AI-generated models and textures, VR mode, and a variety of other features for a fully immersive shopping experience.
Duration
2 Months
Project Scope
UX/UI Design
Zeniva.ai Shopify App
I redesigned the UX and user flow of Zeniva.ai, an SaaS based Shopify content creation Tool. Focused on personalization and engagement, it generates smart audio and video content for products, pages, promotions, and recommendations. My redesign enhanced usability and visual appeal, making the experience seamless, intuitive, and conversion-driven.
Duration
5 Weeks
Project Scope
UX Redesign
Zeniva.ai Shopify App
I redesigned the UX and user flow of Zeniva.ai, an SaaS based Shopify content creation Tool. Focused on personalization and engagement, it generates smart audio and video content for products, pages, promotions, and recommendations. My redesign enhanced usability and visual appeal, making the experience seamless, intuitive, and conversion-driven.
Duration
5 Weeks
Project Scope
UX Redesign
Zeniva.ai Shopify App
I redesigned the UX and user flow of Zeniva.ai, an SaaS based Shopify content creation Tool. Focused on personalization and engagement, it generates smart audio and video content for products, pages, promotions, and recommendations. My redesign enhanced usability and visual appeal, making the experience seamless, intuitive, and conversion-driven.
Duration
5 Weeks
Project Scope
UX Redesign
Quranic Mobile App
A thoughtfully designed Quran application that allows users to recite, listen, and watch Quranic content with ease. The focus was to create an intuitive, engaging, and spiritually enriching experience by combining user-centric design with meaningful functionality. User feedback and testing played a key role in shaping a simple, accessible interface tailored for daily use.
Duration
2 Weeks
Project Scope
UI Design
Quranic Mobile App
A thoughtfully designed Quran application that allows users to recite, listen, and watch Quranic content with ease. The focus was to create an intuitive, engaging, and spiritually enriching experience by combining user-centric design with meaningful functionality. User feedback and testing played a key role in shaping a simple, accessible interface tailored for daily use.
Duration
2 Weeks
Project Scope
UI Design
Quranic Mobile App
A thoughtfully designed Quran application that allows users to recite, listen, and watch Quranic content with ease. The focus was to create an intuitive, engaging, and spiritually enriching experience by combining user-centric design with meaningful functionality. User feedback and testing played a key role in shaping a simple, accessible interface tailored for daily use.
Duration
2 Weeks
Project Scope
UI Design
Real Estate App
A smart real estate platform designed to help users search, bid, and manage offers on properties. The app considers users’ bank account balance during bidding, providing a realistic and responsible experience. It also keeps buyers informed with real-time updates on the status of their offers, streamlining the entire property buying journey through a user-friendly and functional interface.
Duration
1 Week
Project Scope
UI Design
Real Estate App
A smart real estate platform designed to help users search, bid, and manage offers on properties. The app considers users’ bank account balance during bidding, providing a realistic and responsible experience. It also keeps buyers informed with real-time updates on the status of their offers, streamlining the entire property buying journey through a user-friendly and functional interface.
Duration
1 Week
Project Scope
UI Design
Real Estate App
A smart real estate platform designed to help users search, bid, and manage offers on properties. The app considers users’ bank account balance during bidding, providing a realistic and responsible experience. It also keeps buyers informed with real-time updates on the status of their offers, streamlining the entire property buying journey through a user-friendly and functional interface.
Duration
1 Week
Project Scope
UI Design
My Process
My Design Process
Explore my approach to creating user-centered designs through clear strategy, research-driven insights, and seamless user flows.
01
Research & Discovery
Understanding user needs, analyzing the competition, and gathering insights through user research. This phase forms the foundation for creating intuitive, user-centered designs that solve real problems.
User Flow & Information Architecture
Creating user flows and defining the information structure to ensure smooth navigation and logical content organization. This step helps identify the most efficient path for users to achieve their goals.
02
Wireframing & Prototyping
Creating wireframes to map out layouts and interactions. Prototypes are built to test design concepts, ensuring functionality and usability before moving into high-fidelity design.
03
Testing & Iteration
Conducting usability testing with users to gather feedback and refine the design. Iterating on the design ensures the final product aligns with user needs and delivers a seamless experience.
04
My Process
My Design Process
Explore my approach to creating user-centered designs through clear strategy, research-driven insights, and seamless user flows.
01
Research & Discovery
Understanding user needs, analyzing the competition, and gathering insights through user research. This phase forms the foundation for creating intuitive, user-centered designs that solve real problems.
User Flow & Information Architecture
Creating user flows and defining the information structure to ensure smooth navigation and logical content organization. This step helps identify the most efficient path for users to achieve their goals.
02
Wireframing & Prototyping
Creating wireframes to map out layouts and interactions. Prototypes are built to test design concepts, ensuring functionality and usability before moving into high-fidelity design.
03
Testing & Iteration
Conducting usability testing with users to gather feedback and refine the design. Iterating on the design ensures the final product aligns with user needs and delivers a seamless experience.
04
My Process
My Design Process
Explore my approach to creating user-centered designs through clear strategy, research-driven insights, and seamless user flows.
01
Discover
Brainstorming sessions in order to take their needs and company goals into account. Define the scope and objectives of the project and lays a fundamental foundation for everything that comes after.
Develop
Define the user experience, test and evaluate design concepts, and analyze how your designs will inform behavior and effect the experience of the user.
03
Define
Gather additional information about the ideal client, market opportunities and design sprint. Getting direct feedback from users themselves through user surveys and field activities.
02
Deliver
Determine design patterns, elements of template pages, different framework options, and work with developers to test design functionality.
04
Tools
Tools in My Stack
Tools in My Stack
Tools in My Stack
Explore the tools I use to craft intuitive designs and create seamless user experiences.
Explore the tools I use to craft intuitive designs and create seamless user experiences.
Figma
Figma
Figma
UX/UI Design & Prototyping
UX/UI Design & Prototyping
UX/UI Design & Prototyping
Framer
Framer
Web design & development
Web design & development
Framer
Web design & development
Phase
Phase
Interactive animations
Interactive animations
Phase
Interactive animations
Wordpress
Wordpress
Web design & development
Web design & development
Wordpress
Web design & development
Spline
Spline
Spline
3D design
3D design
Spline
Spline
3D design
Balsamiq
Balsamiq
Wireframe design
Wireframe design
Balsamiq
Wireframe design
Hands-on Skills
My Design Expertise
My Design Expertise
My Design Expertise
From UX strategy to hands-on design, here’s what I bring to every project I work on.
From UX strategy to hands-on design, here’s what I bring to every project I work on.
UX Design
UX Design
UX Design
UI Design
UI Design
UI Design
Product Design
Product Design
Product Design
Design Systems
Design Systems
Design Systems
Creative Problem Solving
Creative Problem Solving
Creative Problem Solving
SaaS Design
SaaS Design
SaaS Design
Information Architecture
Information Architecture
Information Architecture
Interaction Design
Interaction Design
Interaction Design
User Testing
User Testing
User Testing
Usability Testing
Usability Testing
Usability Testing
UX Research
UX Research
UX Research
A/B Testing
A/B Testing
A/B Testing
Mentoring
Mentoring
Mentoring
Communication
Communication
Communication
My Projects
Experience
Experience
Experience
Explore the roles I’ve taken on, the teams I’ve worked with, and the impact I’ve made along the way.
Explore the roles I’ve taken on, the teams I’ve worked with, and the impact I’ve made along the way.
Product Designer
Product Designer
Product Designer
Exarta Labs
Exarta Labs
Exarta Labs
Sep 2024 - Present
Sep 2024 - Present
Sep 2024 - Present
Junior UI/UX Designer
Junior UI/UX Designer
Junior UI/UX Designer
Exarta Labs
Exarta Labs
Exarta Labs
Jul 2023 - Aug 2024
Jul 2023 - Aug 2024
Jul 2023 - Aug 2024
User Interface Designer
User Interface Designer
User Interface Designer
Self Employed
Self Employed
Self Employed
Apr 2023 - Jun 2023
Apr 2023 - Jun 2023
Apr 2023 - Jun 2023
FAQs
Frequently asked Questions
Frequently asked Questions
Frequently asked Questions
Find quick answers to common questions about my background, expertise, and how I work with teams.
Find quick answers to common questions about my background, expertise, and how I work with teams.
Do you focus more on UX or UI?
What industries have you designed for?
How do you approach user research?
Do you focus more on UX or UI?
What industries have you designed for?
How do you approach user research?
Do you focus more on UX or UI?
What industries have you designed for?
How do you approach user research?
Recommendations
Echoes of Collaboration
Echoes of Collaboration
Echoes of Collaboration
Here’s what developers, leads, and creatives say about my work, process, and impact.
Here’s what developers, leads, and creatives say about my work, process, and impact.
Her creativity shines through in every project, and she brings a deep, thoughtful approach to user experience design, always considering even the smallest details that truly elevate the final product.
Farooq Khalid (Lead SQA)
She’s been an incredible addition since day one. In a short time, she has shown impressive growth both in her skillset and mindset. Her research abilities stand out consistently, bringing depth and clarity to every project.
Arslan Saleem (Creative Head)
Her ability to turn ideas into clean, user-friendly designs is impressive. She’s creative, detail-oriented, and always brings a positive, collaborative energy to the team. Highly recommend working with her!
Sufian Aslam (Senior Designer)
Ifrah is a highly motivated and driven professional. She brings boldness, intuition, and confidence to her design approach, consistently demonstrating the ability to hold her own in any setting.
Bilal Khan (CTO @ Exarta)
From an HR perspective, Ifrah consistently shows professionalism, creativity, and a strong work ethic. She collaborates well across teams, communicates clearly, and always brings a positive attitude to her work.
Fahad Nadeem (Lead HR)
From marketing creatives to full-scale product UI and website designs, her attention to detail and sharp design sense consistently stood out. She had a strong understanding of both visual impact and user experience.
Abdullah (Lead Marketing)
From marketing creatives to full-scale product UI and website designs, her attention to detail and sharp design sense consistently stood out. She had a strong understanding of both visual impact and user experience.
Abdullah (Lead Marketing)
From an HR perspective, Ifrah consistently shows professionalism, creativity, and a strong work ethic. She collaborates well across teams, communicates clearly, and always brings a positive attitude to her work.
Fahad Nadeem (Lead HR)
Ifrah is a highly motivated and driven professional. She brings boldness, intuition, and confidence to her design approach, consistently demonstrating the ability to hold her own in any setting.
Bilal Khan (CTO @ Exarta)
Her ability to turn ideas into clean, user-friendly designs is impressive. She’s creative, detail-oriented, and always brings a positive, collaborative energy to the team. Highly recommend working with her!
Sufian Aslam (Senior Designer)
She’s been an incredible addition since day one. In a short time, she has shown impressive growth both in her skillset and mindset. Her research abilities stand out consistently, bringing depth and clarity to every project.
Arslan Saleem (Creative Head)
Her creativity shines through in every project, and she brings a deep, thoughtful approach to user experience design, always considering even the smallest details that truly elevate the final product.
Farooq Khalid (Lead SQA)
Her creativity shines through in every project, and she brings a deep, thoughtful approach to user experience design, always considering even the smallest details that truly elevate the final product.
Farooq Khalid (Lead SQA)
She’s been an incredible addition since day one. In a short time, she has shown impressive growth both in her skillset and mindset. Her research abilities stand out consistently, bringing depth and clarity to every project.
Arslan Saleem (Creative Head)
Her ability to turn ideas into clean, user-friendly designs is impressive. She’s creative, detail-oriented, and always brings a positive, collaborative energy to the team. Highly recommend working with her!
Sufian Aslam (Senior Designer)
Ifrah is a highly motivated and driven professional. She brings boldness, intuition, and confidence to her design approach, consistently demonstrating the ability to hold her own in any setting.
Bilal Khan (CTO @ Exarta)
From an HR perspective, Ifrah consistently shows professionalism, creativity, and a strong work ethic. She collaborates well across teams, communicates clearly, and always brings a positive attitude to her work.
Fahad Nadeem (Lead HR)
From marketing creatives to full-scale product UI and website designs, her attention to detail and sharp design sense consistently stood out. She had a strong understanding of both visual impact and user experience.
Abdullah (Lead Marketing)
Her creativity shines through in every project, and she brings a deep, thoughtful approach to user experience design, always considering even the smallest details that truly elevate the final product.
Farooq Khalid (Lead SQA)
She’s been an incredible addition since day one. In a short time, she has shown impressive growth both in her skillset and mindset. Her research abilities stand out consistently, bringing depth and clarity to every project.
Arslan Saleem (Creative Head)
Her ability to turn ideas into clean, user-friendly designs is impressive. She’s creative, detail-oriented, and always brings a positive, collaborative energy to the team. Highly recommend working with her!
Sufian Aslam (Senior Designer)
Ifrah is a highly motivated and driven professional. She brings boldness, intuition, and confidence to her design approach, consistently demonstrating the ability to hold her own in any setting.
Bilal Khan (CTO @ Exarta)
From an HR perspective, Ifrah consistently shows professionalism, creativity, and a strong work ethic. She collaborates well across teams, communicates clearly, and always brings a positive attitude to her work.
Fahad Nadeem (Lead HR)
From marketing creatives to full-scale product UI and website designs, her attention to detail and sharp design sense consistently stood out. She had a strong understanding of both visual impact and user experience.
Abdullah (Lead Marketing)
Her creativity shines through in every project, and she brings a deep, thoughtful approach to user experience design, always considering even the smallest details that truly elevate the final product.
Farooq Khalid (Lead SQA)
She’s been an incredible addition since day one. In a short time, she has shown impressive growth both in her skillset and mindset. Her research abilities stand out consistently, bringing depth and clarity to every project.
Arslan Saleem (Creative Head)
Her ability to turn ideas into clean, user-friendly designs is impressive. She’s creative, detail-oriented, and always brings a positive, collaborative energy to the team. Highly recommend working with her!
Sufian Aslam (Senior Designer)
Ifrah is a highly motivated and driven professional. She brings boldness, intuition, and confidence to her design approach, consistently demonstrating the ability to hold her own in any setting.
Bilal Khan (CTO @ Exarta)
From an HR perspective, Ifrah consistently shows professionalism, creativity, and a strong work ethic. She collaborates well across teams, communicates clearly, and always brings a positive attitude to her work.
Fahad Nadeem (Lead HR)
From marketing creatives to full-scale product UI and website designs, her attention to detail and sharp design sense consistently stood out. She had a strong understanding of both visual impact and user experience.
Abdullah (Lead Marketing)
Her creativity shines through in every project, and she brings a deep, thoughtful approach to user experience design, always considering even the smallest details that truly elevate the final product.
Farooq Khalid (Lead SQA)
She’s been an incredible addition since day one. In a short time, she has shown impressive growth both in her skillset and mindset. Her research abilities stand out consistently, bringing depth and clarity to every project.
Arslan Saleem (Creative Head)
Her ability to turn ideas into clean, user-friendly designs is impressive. She’s creative, detail-oriented, and always brings a positive, collaborative energy to the team. Highly recommend working with her!
Sufian Aslam (Senior Designer)
Ifrah is a highly motivated and driven professional. She brings boldness, intuition, and confidence to her design approach, consistently demonstrating the ability to hold her own in any setting.
Bilal Khan (CTO @ Exarta)
From an HR perspective, Ifrah consistently shows professionalism, creativity, and a strong work ethic. She collaborates well across teams, communicates clearly, and always brings a positive attitude to her work.
Fahad Nadeem (Lead HR)
From marketing creatives to full-scale product UI and website designs, her attention to detail and sharp design sense consistently stood out. She had a strong understanding of both visual impact and user experience.
Abdullah (Lead Marketing)